Marketing Operations & Growth Consulting for Small Businesses and Ecommerce Brands.
I help small businesses and ecommerce brands improve the strategy, systems, funnels, websites, CRM, paid acquisition, analytics, and customer journeys behind their growth.
Primary offer is difficult to understand quickly.
Acquisition relies too heavily on a limited set of channels.
Paid traffic reaches a conversion path with unnecessary friction.
Lead follow-up ends too early in the customer journey.
Repeat-purchase and lifecycle opportunities are underdeveloped.
Core tracking exists, with opportunities to make reporting more actionable.
Fix the Path Before Adding Traffic
Improving acquisition is unlikely to be the first priority if new traffic is still reaching a weak conversion path.
Diagnose What’s Not Working. Prioritize What Matters. Improve What’s Next.
I review the full marketing picture to uncover gaps, friction, and missed opportunities. Then I create a practical action plan and can help implement the highest-priority improvements.
Full Marketing Audit
Review the full marketing picture—including your website, positioning, offers, channels, campaigns, CRM, funnels, customer journeys, and measurement—to identify gaps, friction, and missed opportunities.
Priorities & Action Plan
Turn the findings into a clear action plan organized around business goals, likely impact, effort, and dependencies. Focus first on the highest-priority opportunities.
Websites, Offers & Conversion Paths
Improve how prospects understand your value and move toward action. This can include website structure, messaging, offers, landing pages, funnels, and key conversion paths.
Acquisition & Channel Strategy
Assess where and how to reach the right audiences across paid and organic channels. Support can include paid acquisition, channel planning, campaign structure, and creative or content direction.
CRM, Follow-Up & Customer Journeys
Strengthen what happens after someone becomes a lead or customer through better CRM structure, email follow-up, automation, segmentation, and lifecycle journeys.
Analytics, Reporting & Smarter Workflows
Make performance easier to understand through practical tracking, reporting, and measurement. Where useful, AI-assisted workflows can support research, analysis, content development, and everyday marketing execution.
Marketing Works as a Connected System
Strategy, acquisition, conversion, CRM, measurement, and customer experience influence one another. I evaluate them together to identify the gaps, friction, and opportunities that matter most.
Strategy & Positioning
- Business Goals
- Audience Priorities
- Offers & Positioning
- Core Messaging
Acquisition
- Channel Strategy
- Paid Acquisition
- Organic Reach
Website & Conversion
- Website Experience
- Offers & Landing Pages
- Conversion Paths
CRM & Follow-Up
- Lead Management
- Email & Automation
- Customer Journeys
Measurement & Insights
- Tracking Foundations
- Meaningful KPIs
- Actionable Reporting
Customer Experience
- Journey Friction
- Retention Opportunities
- Customer Value
Selected Outcomes from My Marketing Career
Years of Marketing Experience
Annual Paid Media Responsibility
Lead Growth
Enrollment Growth
Shorter Sales Cycle
These figures represent selected outcomes from my broader marketing career and prior full-time roles, not results attributed to Smart Marketing Digital clients.
Diagnose. Prioritize. Improve. Review & Refine.
Diagnose the Full Picture
I review your goals, positioning, website, acquisition, CRM, follow-up, customer journeys, and measurement to uncover gaps, friction, and missed opportunities.
Prioritize What Matters
I organize the findings around business goals, likely impact, effort, and dependencies, then create a practical action plan focused on what matters most.
Improve What’s Next
I provide hands-on support to implement the highest-priority recommendations across campaigns, websites, CRM, automation, analytics, and customer journeys.
Review & Refine
We review results, learn from what is working, and refine the plan so priorities and execution stay aligned as the business evolves.
Work Directly with Steven Morano
I’m Steven Morano, a Marketing Operations & Growth Consultant with 12+ years of experience across growth strategy, ecommerce, paid media, CRM, automation, websites, funnels, and analytics.
Through Smart Marketing Digital, my independent consulting practice, I help businesses diagnose what is not working, identify the highest-priority opportunities, and create a practical plan for improving their marketing.
I bring senior-level strategy and hands-on implementation to the work—connecting channels, customer journeys, data, and day-to-day execution, with technology and AI-assisted workflows used where they are genuinely helpful.
Direct Partnership
Work directly with me from initial diagnosis through recommendations and implementation, with senior-level attention throughout the engagement.
Strategy & Implementation
I turn complex marketing challenges into clear priorities and help move the highest-impact recommendations into action.
Connected Marketing Execution
Bring websites, campaigns, CRM, automation, analytics, and customer journeys together so each part supports the broader strategy.